The bite-sized news in the form of tweets makes for easy and quick consumption. In fact, journalists make up nearly a quarter of all verified accounts on Twitter. It’s a popular medium to communicate breaking news. Twitter’s popularity as an outlet for news has been on the rise, and it’s one of the top reasons people use Twitter. The average time spent on Twitter clocks in at 3.39 minutes per session (Statista, 2019) – a statistic that shouldn’t surprise given the short lifespan (15 to 20 minutes) of a tweet. Specifically, female social media users tend to connect more with people via social media communication, while men take on a more passive approach. Here’s another interesting statistic to ponder when building Twitter campaigns: studies have shown that women interact more with brands on social media than men do. Twitter demographics in the US show 61.6 percent are males, as opposed to 38.4 percent females. This is also reflective of the gender demographics of Twitter users in the US, but with a smaller margin. 71.2 percent of Twitter users worldwide are male, compared to just 28.8 percent of females (DataReportal, 2022), which puts the ratio of males to females at 2.5 to one. In terms of global gender demographics, Twitter is a lot more popular among males than females. The remaining 17 percent or so are users aged 50 and above. There are even some young teens who use the platform-around 6.6 percent of Twitter’s global base are between 13 and 17 years old. In fact, 17.1 percent of Twitter’s users (or about one in six of them) are between the ages of 18 and 24. This paints a pretty clear picture of Twitter’s appeal to an audience that’s more mature than those of Snapchat and Instagram.Įven though Twitter may be more widely used among older adults, that’s not to say that it’s unpopular among younger ones. Instagram, TikTok, and Snapchat may have snapped up the young demographic, but Twitter has its own unique crowd to appeal to.Īpproximately six of every ten (59.2 percent) Twitter users worldwide are between 25 and 49 years old (Statista, 2021). And while it may still pale in comparison with Facebook’s statistic of 1.96 billion daily active users, there’s no question that the reach of Twitter for any marketing campaign remains huge. With these figures, it should come as no surprise that Twitter ranks among the most popular social platforms in the world. In comparison, the number of US users grew by just 6.4 percent in the same period. The 189.4 million non-US users the platform currently has represent an 18.1 percent year-over-year increase. Over the course of the past few quarters, the number of international users on Twitter has grown more rapidly than that of US users. This makes up 17.3 percent of Twitter’s user base. This is a whopping 15.9 percent year-over-year increase and 6.7 percent more than the previous quarter.īreaking that down, 39.6 million of Twitter's daily active users are in the US. One of the first questions that come to mind when considering using Twitter for business success is probably: how many people use Twitter?Īccording to Twitter’s latest figures from the first quarter of 2022, the platform boasts 229 million daily active users (Twitter, 2022). #EMOJI FOR TWITTER DOWNLOAD HOW TO#To learn more about how to master a Twitter account, check out this ultimate Twitter guidefor business success. In this article, we’ll present to you 10 Twitter statistics to consider for your ecommerce brand’s social media marketing strategy. What are some Twitter demographics to consider?įret not.How popular is Twitter among consumers?.So, to understand how to best optimize your Twitter strategy, you’ll first need to be equipped with the most important Twitter stats that answer questions such as: Of the social media platforms, Twitter marketing can be particularly complex, given its short life span and challenging character limit. If you’re just starting out with your ecommerce venture, social media is an avenue you’ll want to include as part of your marketing strategy.įacebook, Twitter, Instagram, Snapchat… these are channels that present a gold mine of opportunities with massive potential to increase coverage and awareness for your brand.
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